Acquisition
Paid and organic demand measured to paid orders, not to clicks.
Conversion, measured
We turn browsers into buyers.
We read your funnel like a balance sheet.
Most Indian D2C stores don't have a traffic problem — they have a conversion problem they can't see. We measure every step from session to paid order, name the leak in rupees, and fix it. With the tools you already use, no rip-and-replace.
Run the free audit
No deck. No sales call. A read of your funnel.
Strategy in-house · Delivery via partners
The Convra ModelILLUSTRATIVE
Your numbers come from the free audit.
The leak you're funding
You pay for every order twice when it comes back.
COD keeps your cart conversion alive and quietly hands the cost back at the doorstep. Every refused or returned COD order still costs you freight — both ways. Put your own numbers in. The maths is yours, not ours.
Defaults are India D2C norms. Change them to your store.
Modelled annual freight leak
₹3,52,872
≈ ₹29,406 / month on orders that came back.
Freight only — an estimate, not a saving. Real recovery depends on your catalogue, geographies and checkout. We size it in the audit.
Run the free auditWhat we run
Six places revenue moves. We work all of them.
One studio across the whole funnel — so a fix in one stage doesn't quietly break another. We build the strategy in-house and deliver through vetted specialist partners, named up front.
01
02
Analytics & Tracking
Clean server-side measurement so every later decision rests on real numbers.
03
Checkout & CRO
The wedge: we close the gap between add-to-cart and a paid, delivered order.
04
Creative & Content
Offers, pages and creative that earn the click and survive the checkout.
05
Lifecycle & Retention
Email, WhatsApp and repeat-purchase flows that lower your blended CAC.
06
Store & Tech Build
Headless and Shopify builds that don't fight your conversion rate.
In-house Delivery via partners
How we work
Start with a project. Stay on a retainer.
Every engagement begins scoped and fixed-price, so you see how we think before you commit to anything ongoing. If the fixes earn it, we move to a monthly retainer that compounds.
AUDIT → FIX → GROW
Phase 1 · Setup · Fixed scope
The audit and the first fixes.
We read your funnel end to end, rank the leaks by rupees, and ship the first round of fixes. You get the findings whether or not we continue.
Phase 2 · Retainer · Monthly
The compounding part.
Each month we close the next leak, measure the lift, and report it in numbers you can check. No lock-in beyond the month you're in.
Repeats monthly
Handover — your findings are yours to keep
Our proof is our method
We're new. So here's exactly how we'd audit you — in public.
We won't show you logos we don't have or case-study numbers we didn't earn. Instead, the full audit checklist is open below. Read it, run it yourself, or hand it to anyone. The method is the credential.
STATUS · AS OF JUNE 2026 — CONVRA IS A NEW STUDIO WITH ZERO PUBLISHED CLIENTS. WHEN THAT CHANGES, THE NUMBERS HERE WILL BE REAL ONES, DATED AND SOURCED.
M1Tracking & measurement
Is server-side tracking live? Do GA4, the ad platforms and your backend agree on order count? Is consent handled?
M2Acquisition quality
What does each channel cost per paid order, not per click? Where does spend outrun contribution margin?
M3Checkout & CRO
Where do sessions die between cart and paid order? Address friction, payment options, trust signals, mobile load.
M4COD / RTO exposure
What share is COD, what comes back, and what does the round-trip freight cost across your top pin codes?
This is where most stores we model leak the most.
M5Lifecycle & repeat
Is there a first-order-to-second-order flow on email and WhatsApp? What's the 90-day repeat rate?
M6Margin & unit economics
After freight, returns, discounts and CAC, what's left per order — and is it growing?
Tool-agnostic by design
Your stack, not ours.
We're not here to sell you a platform. We work across the tools Indian D2C brands already run — and recommend a change only when the numbers demand it.
- Storefront
- ShopifyWooCommerceMagentoHeadless / custom
- Tracking
- GA4Meta CAPIServer-side GTM
- Checkout & COD
- GoKwikShopfloRazorpayNative Shopify
- Retention
- KlaviyoWebEngageWatiInterakt
- Logistics
- ShiprocketDelhiveryXpressbees
18 tools across 5 stages · checkout is where we go deepest.
Pricing
Priced to your stage. The exact quote comes from the audit.
Every brand starts with a one-time setup project, then moves to a monthly retainer. The bands below are typical — your scope is set by what the audit finds.
Launch
Revenue up to ₹2 Cr
₹40k–60k
/ month retainer
- Store + checkout setup
- Server-side tracking
- Monthly CRO experiments
- Maintenance & support
Growth
Revenue ₹2–20 Cr
₹80k–1.5L
/ month retainer
- Everything in Launch
- Full CRO & RTO program
- Retention & CRM automation
- Ops & fulfillment integrations
Scale
Revenue ₹20 Cr+
Custom
retainer + 2–5% of revenue growth
- Dedicated pod
- Headless & custom builds
- Marketplace & q-commerce
- Lower retainer, skin in the game
Setup project scoped in the audit — no invented number. Performance pricing is substitutive: a lower retainer in exchange for a share of revenue growth, not an extra fee on your topline.
The free audit
See where your store is leaking revenue.
We read what's public. No access, no login, no code.
We usually reply within 2–3 working days.