Conversion, measured
We turn browsers into buyers.
We read your funnel like a balance sheet.
Most Indian D2C stores don't have a traffic problem. They have a conversion problem they can't see. We measure every step from session to paid order, name the leak in rupees, and fix it. With the tools you already use, no rip-and-replace.
No deck. No sales call. A read of your funnel.
Strategy in-house · Delivery via partners
Your numbers come from the free audit.
The leak you're funding
You pay for every order twice when it comes back.
COD keeps your cart conversion alive and quietly hands the cost back at the doorstep. Every refused or returned COD order still costs you freight, both ways. Put your own numbers in. The maths is yours, not ours.
Defaults are India D2C norms. Change them to your store.
orders × COD% × RTO% × freight × 12 months
Modelled annual freight leak
₹3,52,872
≈ ₹29,406 / month on orders that came back.
Freight only, an estimate, not a saving. Real recovery depends on your catalogue, geographies and checkout. We size it in the audit.
Run the free audit→What we run
Six places revenue moves. We work all of them.
One studio across the whole funnel, so a fix in one stage doesn't quietly break another. We build the strategy in-house and deliver through vetted specialist partners, named up front.
Acquisition
Paid and organic demand measured to paid orders, not to clicks.
Analytics & Tracking
Clean server-side measurement so every later decision rests on real numbers.
Checkout & CRO
The wedge: we close the gap between add-to-cart and a paid, delivered order.
Creative & Content
Offers, pages and creative that earn the click and survive the checkout.
Lifecycle & Retention
Email, WhatsApp and repeat-purchase flows that lower your blended CAC.
Store & Tech Build
Headless and Shopify builds that don't fight your conversion rate.
In-house Delivery via partners
How we work
Start with a project. Stay on a retainer.
Every engagement begins scoped and fixed-price, so you see how we think before you commit to anything ongoing. If the fixes earn it, we move to a monthly retainer that compounds.
AUDIT → FIX → GROW
Phase 1 · Setup · Fixed scope
The audit and the first fixes.
We read your funnel end to end, rank the leaks by rupees, and ship the first round of fixes. You get the findings whether or not we continue.
Phase 2 · Retainer · Monthly
The compounding part.
Each month we close the next leak, measure the lift, and report it in numbers you can check. No lock-in beyond the month you're in.
Repeats monthly
Handover: your findings are yours to keep
Our proof is our method
We're new. So here's exactly how we'd audit you, in public.
Below is the exact checklist we'd run on your store: every stage we inspect and what a leak looks like there. Read it, run it yourself, or hand it to anyone. The method is the credential.
STATUS · AS OF JUNE 2026. CONVRA IS A NEW STUDIO WITH ZERO PUBLISHED CLIENTS. WHEN THAT CHANGES, THE NUMBERS HERE WILL BE REAL ONES, DATED AND SOURCED.
M1Tracking & measurement
M2Acquisition quality
M3Checkout & CRO
M4COD / RTO exposure
This is where most stores we model leak the most.
M5Lifecycle & repeat
M6Margin & unit economics
Tool-agnostic by design
Your stack, not ours.
We're not here to sell you a platform. We work across the tools Indian D2C brands already run, and recommend a change only when the numbers demand it.
- Storefront
- ShopifyWooCommerceMagentoHeadless / custom
- Tracking
- GA4Meta CAPIServer-side GTM
- Checkout & COD
- GoKwikShopfloRazorpayNative Shopify
- Retention
- KlaviyoWebEngageWatiInterakt
- Logistics
- ShiprocketDelhiveryXpressbees
18 tools across 5 stages · checkout is where we go deepest.
Pricing
Priced to your stage. The exact quote comes from the audit.
Every brand starts with a one-time setup project, then moves to a monthly retainer. The bands below are typical. Your scope is set by what the audit finds.
Launch
Revenue up to ₹2 Cr
₹40k–60k
/ month retainer
- Store + checkout setup
- Server-side tracking
- Monthly CRO experiments
- Maintenance & support
Most brands start here
Growth
Revenue ₹2–20 Cr
₹80k–1.5L
/ month retainer
- Everything in Launch
- Full CRO & RTO program
- Retention & CRM automation
- Ops & fulfillment integrations
Scale
Revenue ₹20 Cr+
Custom
retainer + 2–5% of revenue growth
- Everything in Growth
- Dedicated pod
- Headless & custom builds
- Marketplace, q-commerce & performance pricing
Setup project scoped in the audit, no invented number. Performance pricing is substitutive: a lower retainer in exchange for a share of revenue growth, not an extra fee on your topline.
The free audit
See where your store is leaking revenue.
We read what's public. No access, no login, no code.
We usually reply within 2–3 working days.
What you get
- 01A read of your live store: speed, checkout, COD leakage and tracking.
- 02The leaks ranked by rupees, biggest first.
- 03The three fixes we would ship first.
No access needed. The findings are yours to keep, with or without us.