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The wedge

Checkout & CRO

For most Indian D2C brands, the biggest leak is not the ad. It is the stretch between add-to-cart and a delivered, paid order, where COD, RTO, and a slow mobile checkout quietly eat the margin you already paid to acquire.

COD and RTO are the core leak

Cash-on-delivery is how India buys, and it is also where orders go to die. Industry benchmarks for Indian D2C put COD return rates in the range of roughly 25–40%, against roughly 2–8% for prepaid orders. That gap is the work: every COD order that fails to deliver burns forward and reverse shipping, blocks inventory, and converts a paid click into a loss.

We treat checkout and post-checkout as one system. The goal is not a vanity conversion number. It is a higher rate of orders that are placed, prepaid where possible, and actually delivered.

What we own

  • Address validation: catch incomplete and undeliverable addresses at the point of entry, before a courier ever attempts a doomed delivery.
  • COD risk rules: tier customers by risk, gate or add friction to high-risk COD, and nudge toward prepaid with incentives that pay for themselves.
  • Payment options: UPI, cards, wallets, and EMI ordered and presented so the cheapest, most reliable rail wins by default.
  • Cart and checkout recovery: abandoned-cart and abandoned-checkout flows across email, WhatsApp, and SMS that recover intent without spamming it.
  • A/B testing: structured experiments on checkout copy, layout, incentives, and prepaid nudges, measured against a baseline, not vibes.
  • Mobile speed: the checkout is on a phone, on a flaky network. We cut weight and latency where it costs orders.

Deliverables, not a deck

You do not get a slide deck and a retainer. You get shipped changes: address-validation live in the checkout, COD risk rules running, recovery flows sending, experiments configured and reading, and a measured baseline you can hold us to. Every item is a thing in your store doing work, or it does not count.

Benchmark, not a promise. The 25–40% COD vs 2–8% prepaid return range is a published India D2C industry benchmark used to frame the opportunity. It is not a Convra result and not a forecast for your store. Your numbers depend on your category, geography, and current setup, which is exactly what the audit measures first.

No hype

Questions, answered straight

Q1Do I need GoKwik?
No, we are tool-agnostic. GoKwik, Shopflo, Razorpay Magic, native Shopify checkout, a custom stack: we work with what fits your economics and your tech. We tell you plainly when a tool is not worth its cut.
Q2Do you guarantee a number?
No, we promise a measured baseline. Anyone guaranteeing a conversion lift or an RTO percentage before seeing your data is guessing. We measure where you are, ship changes, and report the movement honestly, including when it is small.
Q3How fast does this show up?
Address validation and recovery flows can go live quickly. COD risk rules and A/B tests need enough order volume to read signal, so the timeline tracks your traffic, not a sales promise.
Q4Will you push prepaid at the cost of orders?
No. Pushing prepaid too hard kills conversion. The point is the delivered, paid order. We balance prepaid nudges against drop-off and let the measured baseline settle the argument.

Find your biggest leak first.

We read your checkout and post-checkout funnel end to end and name where COD, RTO, and drop-off cost you in rupees. No deck, no sales call, a read you keep either way.

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